The trend of social travel is growing fast, and the Millennial generation is leading the way. With over 25% of the global population and the largest generation in the U.S., this generation is setting trends and creating the next generation of travelers. They value social engagement, digital connectivity, a thirst for knowledge, and an adventurous spirit above all else. This generation of travelers was born with the technology we use today, and they’re used to connecting with other cultures on the go.
Social travel is different than social networking. It’s the idea of sharing information about travel with others, rather than having to organize an event with strangers. You can share tips, and experiences with other users. You don’t have to worry about having to spend money on transport or accommodation, as your travel partner will pay for your expenses. Moreover, you won’t need to carry a physical map of a city to stay connected.
Travelers who want to cut down on expenses can use social travel to their advantage. They can save on travel expenses and plan their trip with a traveling companion. They can share the expenses that are related to travel. As a result, social traveling can be a blessing in disguise for travelers on a budget. However, it’s also a challenge for content producers. They must be creative and have a good eye for visuals to capture people’s attention.